What Is Important In Evaluating Lead Sources?
Leads are not new in the business world. The process of gaining profit from nothing starts always with the lead. If it’s a law firm or for a lawyer, it starts with the attorney leads. Attorney leads mean prospective clients seeking for the attorney. Attorney leads generate from various sources. Some common strategies of attorney lead generation include blogging, website development, website optimization for a positive search engine ranking, networking referrals and events.
The quality of a lead is indicated by the attorney lead source. Without any doubt, the best lead source is the trusted referral. Here MVA Leads recommendation, who help the law firm grow by generating quality leads, will result in a good attorney-client relationship. Rest of the sources of the attorney lead will range from good to scary-bad. There are few things that need to be considered while evaluating the lead sources (sources include attorney’s own blog or website).
Getting The Right Source
First thing is to who is the source speaking? Or are the ideal prospects finding the lead generation source? for example, if the website has a good ranking of “personal injury attorney” but the attorney is looking for divorce cases clients, then the generated leads will not fit the lawyer’s needs.
Clear Action Call
Secondly, there should be an accurate and clear call to the action. If the website has a “contact us” form, the attorney may get leads that seek for the answers to some simple questions, with no intention to visit or definitely no thought of recalling you. But is the website has a form of “free consultation” then people fill it out will probably be prepared for the in-face meeting.
Provide Right Information
Third, to capture leads online (by means of some third party service provider or through own forms), always capture the right information. To buy leads from the service provider, make sure the provider is capturing the correct information. Only particular areas are focused in law generation online forums.
No Misleading Source
Fourth, the source should not be misleading. To offend the potential clients is better than promising them something a lawyer cannot deliver. In case of third party service providers, they ensure that they are not setting any false expectation or promising the unrealistic results. Not only the ethics issues but the business development issues also arise when the clients demand the lawyer to fulfill the promise made by the service provider.
After getting a potential attorney leads source, stick with it. Having a predictable and steady flow of leads gives a peace of mind. And it becomes great for the business if attorney converts most of the leads to its clients. One thing should be kept in mind that lead generation strategies and conversion strategies have a lot of difference. In lead generation, the focus should be on obtaining the prospects who need the services offered online. On the other hand, conversion strategies are giving confidence to those prospects that they made the best decision by hiring that lawyer.